What the study does suggest...is that the brain appears to use relatively few cells to record something it sees. That's in contrast to the idea that it uses a huge network of brain cells instead.
Nobody would have predicted that conceptual information relating to Aniston, for example, would be signaled so clearly by single cells.
Is this news -- single cells and solo gals?
Is this science -- all you need is one brain cell to understand Jennifer Aniston?
As for using relatively few brain cells, I suspect that Brad Pitt is much smarter than anyone's ever given him credit.
Mr. & Mrs. Smith is a must see!