OK. First of all, what is going on. Second of all, "it's" is not possessive; it's a conjunction of "it is." "Its," sans comma, is possessive. If you're not sure which to use, see if "it is" works in the place of the "its"/"it's" in question. As in, "CLICK HERE to see the LARGER image in it is FULL GLORY." That doesn't work. So it must be "its." PLEASE, FOR THE SAKE OF OUR SANITY, USE THIS INCREDIBLY EASY METHOD TO GET IT FUCKING RIGHT.