Scents and the City. Girls Just Want to Smell Good. Eau de Square Pegs.

Sorry. We couldn't decide which terrible headline to use, so they're all there. They refer to a new perfume which Sarah Jessica Parker is about to launch. The big question has to do with the name of the scent (rather than the more obvious, Why?), so may we be the first to suggest When Good Lighting Isn't Enough.